Newsletter March 2008
Dear readers,
I hope you have had a great Easter holiday!
Spring is approaching fast and lot is happening here. On the 2-3rd April we are at the Internet Expo in Oslo. We will also be present at the international digital marketing exhibition; ad:tech in Paris on 7-8th April. Anders Hjorth, our Product Development Director is speaking at Search Marketing World in Dublin on 3rd April, he is covering a new topic; Inspirational Ad Creative. Come and see us if you are attending any of these events next month.
Leif Eliasson, CEO Relevant Traffic Europe
NEWS
Google Assessing Load Time on Landing Pages
Google announced recently on the Inside AdWords blog that a new variable will be applied to Google's Quality Score. Google is assessing the load time associated with landing pages, or the time it takes in seconds for a Web page to load. Google states that this initiative will: 1) improve user experience and 2) help advertisers improve conversion rates. Google plans to roll this out over the coming weeks and provide advertisers with load-time calculations for review. Site owners will have 4 weeks to review their load-time stats and make changes before Google will integrate load time into the Quality algorithm.
MySpace Still Beats Facebook, per Nielsen Online Data
Despite the rise Facebook, MySpace.com continued to record year-over-year growth of 4% as of February when it attracted 55.4 million unique visitors, according to new Nielsen Online data. Year-over-year, Facebook's usership grew by 102% to just over 20 million unique visitors last month. Also of note, business networking site LinkedIn grew an impressive 271% from about 2 million unique visitors in Feb. 2007 to 7.4 million unique visitors in Feb. 2008.
LinkedIn Partners With BusinessWeek To Launch Company Profiles
LinkedIn, the social network for professionals, has launched profiles of more than 160,000 companies to help members land jobs and climb the corporate ladder. Unlike company or brand pages on MySpace or Facebook, LinkedIn's profiles aren't created by companies themselves as online marketing vehicles. Instead, they combine basic corporate information provided by BusinessWeek, such as company size and annual revenue, with LinkedIn's own data from members who work at the companies profiled. That includes things like a list of company employees within a member's circle on LinkedIn, new hires and recent promotions (members who recently joined a given company or have been promoted within), and a list of executives who have the most profile views at their companies.
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