Newsletter February 2008
Dear readers,
We have below included some interesting numbers from the EIAA Online Shoppers survey. One can’t help but wonder how many of the 40% that changes their minds after researching the product, would have stuck to their original brand if the product’s landing page was better optimised? We clearly think that working on your websites usability would increase your return on investment!
We have a busy spring in front of us with several exhibitions in various countries. Next we will be present at the ICT INTERNET EXPO in Denmark in a few days. If you are in Copenhagen on the 27-28th February come and see us at the Bella Center, where we will let you in on the latest trends in Search Marketing.
Leif Eliasson, CEO, Relevant Traffic Europe
NEWS
Key Fact From EIAA Online Shoppers 2008 Survey
40% of all European online shoppers have changed their mind about which brand to buy following research on the web, highlighting the power that websites can have in the purchasing decision. More and more shoppers are making the most of the convenience of online shopping. 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure. Online shoppers made 1.3 billion purchases in just a six month period, spending an average of €747 each online. The web is an ever more powerful resource for consumers wishing to research a product or brand. Over half (59%) of online shoppers cite that websites of well known brands are an important source of information when researching or considering a product or service and search engines are considered more useful (76%) than personal recommendations (72%).
Searchers Most Satisfied With Yahoo Search Assist
Yahoo jumped to the top of the pack for customer satisfaction with search assistance and suggestions, according to stats from the latest Keynote Customer Experience Study on search engines. Search Assist helped Yahoo gain satisfaction points over the course of six months--moving from third to first place in the search suggestions category. And the Web giant also made major gains in terms of future usage, customer satisfaction and overall customer experience.
Microsoft May Lose Yahoo Talent As Hostility Grows
Bill Gates indicated that Yahoo's engineering talent was one of the main reasons his company lodged a $45 billion bid for the Web giant. But an exodus of top engineering and management talent often accompanies even the friendliest of takeovers--and this one is far from friendly. Microsoft now plans to submit its own board of directors at the next Yahoo shareholder meeting, which takes place in June; the deadline is March 13. The software giant may also bring its cash and stock offer directly to shareholders. Yahoo, meanwhile, has battened down the hatches, using a poison pill to keep Microsoft from gaining control of the company without board support, and offering employees a hefty severance if they lose their jobs as a result of a takeover. This could cost Microsoft $1 billion or more.
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