Newsletter December 2007
Dear Readers,
With the festive season upon us it is appropriate to reflect upon the accomplishments of the past year. In 2007 alone we have opened 3 offices in Germany, one in London, one in Copenhagen and one in Oslo; we have executed successful campaigns with companies such as Microsoft and Nokia and been fortunate to bring on board some amazing colleagues. It is therefore as a very proud CEO that I wish you all a very merry Christmas and look forward to seeing you back in 2008.
Leif Eliasson, CEO, Relevant Traffic
ALERT! We will have three speakers at the Search Engine Strategies, 15-16 January 2008 in Paris.
Come and listen to us talking about SEO, PPC and European Search marketing! http://www.searchenginestrategies.com/paris/glance.html
NEWS
UK and France Lead Way for Online Shopping
In the U.K., cyber shopping visits continued to gain momentum in the last week of November, up 34 percent versus the average weekly online shopping activity in the eight weeks prior to the start of the Christmas shopping season. French cyber shopping activity was also up 27 percent over the base period. Christmas shopping activity in Germany has started more slowly, primarily due to the trade union strikes in the transport and service industries and the reported decline in consumer confidence.
Microsoft has Acquired Online Mapping Company Multimap for an Undisclosed Sum
The deal will give Microsoft new location and mapping technology to complement existing offerings such as Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform. The company said it plans to integrate Multimap with other Microsoft products and platforms in the future.
European Consumer Groups Intensify Efforts To Block Google/DoubleClick Merger
Consumer groups in Europe are stepping up efforts to block Google's pending $3.1 billion merger with DoubleClick, arguing that it could hurt competition in online advertising, as well as consumers' privacy interests. Tuesday, the BEUC, a group of consumer organizations in Europe, sent a letter outlining concerns about the merger to the European Commission, currently evaluating the deal.